Billboards 2006-2007

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LUCHADORA

Shy Pee exhibition at Eka Gallerii, Tallinn Estonia 2007
ink jet print 2x2m

I am Wanted, I AM WHAT YOU WANTED,
what you wanted 83

The billboard add is a manifest of a woman confused by the imagined demands of others. She is trying to be simultaneously a superhero, sexbomb, innocent and strong, and all this she must be at her fullest.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE VICTORY IS ACHIEVED BY
OBEYING RULES - VOITTO SAAVUTETAAN KÄSKYJÄ NOUDATTAMALLA

Merimiehenkatu 39,
Forces of Light festival,
Helsinki 2006
inkjet print 2m x 2m

At the time when the billboard was shown, the streets were covered with advertisements of candidates in parliamental election.
The poster plays with the language of those political adds and the language of advertisements in general. Yet the message is left unnoticed, as the image, the surface is more appealing than the difficulty of words.

 

 

 

luchadora

installation view from EKA -gallerii

luchadora_installation view

Voitto saavutetaan käskyjä noudattamalla

 

Installation view, merimiehenkatu 39 Helsinki, Forces of Light - Festival

Installation view